We are excited to launch our new logos and branding which were inspired by two young people in care/detention.
The Guardian for Children and Young People and the Training Centre Visitor now have their own individual logos. Moving away from the Government of South Australia logo, we wanted to create a brand that young people could connect with, using bright images that tell their story about their relationship with our office.
So how were the logos designed?
You may remember earlier this year we ran an art competition for children and young people in care to help design the logo for the Guardian for Children and Young People. Our office voted on the entries, with the winning artwork given to a designer to create the final logo.
The young person who inspired the logo said she designed this logo because “anywhere you are there will always be an adult to care for all young people. It doesn’t matter who you are we should all have a place to live and be treated fairly”.
The Training Centre Visitor (TCV) logo was inspired by art workshops that we held in the Kurlana Tapa Youth Justice Centre in June with the help of Aboriginal artist and youth mentor Shane Cook. The artworks were used to develop a larger art piece to promote the Charter of Rights for youths detained in detention centres as well as the TCV logo. The Aboriginal artwork in the TCV logo represents a journey path.
Both the logos have a strong Aboriginal theme due to the overwhelming representation of Aboriginal children and young people in care and detention. We wanted them to know our office and our advocates provide a safe place for them where their culture is respected, and their voices are heard.
Penny Wright, Guardian for Children and Young People and Training Centre Visitor said she was grateful to the young people who inspired the logos.
“The voice of children and young people is at the forefront of everything we do so I’m very happy that our logos were inspired by them as that really reflects the values of our office. I hope the young people who inspired the logos feel proud of their contribution,” Penny said.
And although we have a new look, Oog will still be part of our family and we look forward to meeting Nunga Oog in the near future.
We are also working on developing a new website, so stay tuned!